Digital Marketing Handbook

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Yahoo! Search 230


Search results


Yahoo! Search indexed and cached the common HTML page formats, as well as several of the more popular
file-types, such as PDF, Excel spreadsheets, PowerPoint, Word documents, RSS/XML and plain text files. For some
of these supported file-types, Yahoo! Search provided cached links on their search results allowing for viewing of
these file-types in standard HTML.
Using the Advanced Search interface or Preferences settings, Yahoo! Search allowed the customization of search
results and enabling of certain settings such as: SafeSearch, Language Selection, Number of results, Domain
restrictions, etc.[8]
For a Basic and starter guide to Yahoo! Search, they also provided a Search Basics tutorial.[9]
In 2005, Yahoo! began to provide links to previous versions of pages archived on the Wayback Machine.[10]
In the first week of May 2008, Yahoo! launched a new search mash up called Yahoo! Glue, which is in beta testing.

Selection-based search


On June 20, 2007, Yahoo! introduced a selection-based search feature called Yahoo! Shortcuts. When activated this
selection-based search feature enabled users to invoke search using only their mouse and receive search suggestions
in floating windows while remaining on Yahoo! properties such as Yahoo! Mail. This feature was only active on
Yahoo web pages or pages within the Yahoo! Publisher Network. Yahoo! Shortcuts required the content-owner to
modify the underlying HTML of his or her webpage to call out the specific keywords to be enhanced. The
technology for context-aware selection-based search on Yahoo pages was first developed by Reiner Kraft.[11]

SearchScan


On May 11, 2008, Yahoo! introduced SearchScan. If enabled this add-on/feature enhanced Yahoo! Search by
automatically alerting users of viruses, spyware and spam websites.[12]

Search verticals


Yahoo! Search provided the ability to search across numerous vertical properties outside just the Web at large. These
included Images, Videos, Local, Shopping, Yahoo! Answers, Audio, Directory, Jobs, News, Mobile, Travel and
various other services as listed on their About Yahoo! Search page.[13]

References
[ 1 ]http:/ / search. yahoo. com/
[ 2 ]"Alexa yahoo traffic results" (http:/ / http://www. alexa. com/ siteinfo/ yahoo. com). Alexa.. Retrieved 2011-02-07.
[ 3 ]"Search Engine Market Share as reported by Compete, comScore, Hitwise, Net applications, Nielsen Online & StatCounter" (http:/ /
marketshare. hitslink. com/ search-engine-market-share. aspx?qprid=4). antezeta.com. December 20, 2009.. Retrieved 2010-12-16.
[ 4 ]When will the change happen? How long will the transition take? (http:/ / help. yahoo. com/ l/ us/ yahoo/ search/ alliance/ alliance-2.
html;_ylt=AvrC8b99B5. r4JmW33gA5ChaMnlG) Yahoo! Search Help
[ 5 ]"Yahoo! Opens Up Search Technology Infrastructure for Innovative, New Search Experiences, Providing Third Parties with Unprecedented
Access, Re-Ranking and Presentation Control of Web Search Results" (http:/ / yhoo. client. shareholder. com/ press/ releasedetail.
cfm?ReleaseID=320623). Yahoo!. July 10, 2008.. Retrieved 2008-07-25.
[ 6 ]Yahoo! Search Blog (http:/ / http://www. ysearchblog. com/ )
[ 7 ]Yahoo! international presence (http:/ / world. yahoo. com/ )
[ 8 ]Advanced Search (http:/ / search. yahoo. com/ web/ advanced?ei=UTF-8)
[ 9 ]Search Basics tutorial (http:/ / help. yahoo. com/ l/ us/ yahoo/ search/ basics/ )
[ 10 ]Yahoo Cache Now Offers Direct Links to Wayback Machine (http:/ / blog. searchenginewatch. com/ 050918-143500) Search Engine Watch,
September 18 2005
[ 11 ]Yahoo! Shortcuts (http:/ / http://www. ysearchblog. com/ archives/ 000462. html)
[ 12 ]Yahoo! SearchScan information page (http:/ / tools. search. yahoo. com/ newsearch/ searchscan)
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