Chapter 8: Communication and presentation 197- use visual aids (if appropriate)
 - prepare your talk
 - rehearse (with others if necessary)
 - deliver on the day.
 
Good communicators are skilled at listening by:
- being willing to listen
 - hearing the message
 - interpreting the meaning
 - evaluating carefully
 - responding appropriately.
 
Effective writing has three elements:
1 Structure
2 Layout
3 Style.
and also needs the six key principles of:
1 Clarity
2 Planning
3 Preparation
4 Simplicity
5 Vividness
6 Naturalness
7 Conciseness.