Typography, Headlines and Infographics

Dominant Photo

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YEARBOOKS AND MAGAZINES^427

FIGURE 18.9

PLACING COPY OUTSIDE OF

PICTURES

OutTake

Specialty Magazines

IfCat Fancy strikes yours, join

the club. The United States leads

the world in the production of spe-

cial interest magazines, such as Cat

Fancy, Tattoo and Mini Truckin’.

The best source for locating

odd or esoteric publications is the

Guide to New Magazines, a catalog

pub lished annually by Samir Husni,

a University of Mississippi journal-

ism professor who scours news-

stands in search of new titles.

A recent edition of the guide listed

more than 900 new magazines, includ-

ingCraft, Heart Healthy Living and

Death + Taxes. The last magazine is

about music, not Benjamin Franklin,

whose quote about the things no

one can avoid inspired the title.

Some magazines published only one

issue, and some died right away.

For example, Lottery! The Magazine

for the Winning Lifestyle faded

away quickly. However, some of the

successful magazines found a unique

niche in the market. This group

includesNude & Natural, the official

magazine of the Naturist Society.

Among recent start-ups were Geek,

the first magazine “embracing the

geek culture,” and Good, a magazine

that aimed to stimulate intellectual

thought and benevolent action.