Computer Arts

spring 2017

computerartS.creativebloq.com

snask for kaibosh

as part of the project Kaibosh asked us to design and build

its flagship store in copenhagen. We were given drawings of

the store and then went down to copenhagen and took lots

of photographs so we had a record of every surface that was

available. the idea was to translate the fun and chatty brand

tonality into the physical space as much as possible.

We put funny quotes on the wall using the chunky typeface

we’d designed. We also developed the closed eyes icon into crying

eyes with vinyl tears dripping down the door and creating a

puddle on the floor with the slogan: ‘Feeling blind? Don’t be sad.

We do eye tests!’ We developed the closed eye icon into a neon

and window vinyls that feature Kaibosh squeezed into the pane.

colour was important – we wanted the floor to be pink and

created a stairway to heaven using the same coloured flooring

just because it’s a stupid joke. We designed pretty much

everything in-store apart from the glasses. the shelving system is

simple with each shelf using a different colour from the identity.

We have worked on installations – things for people to sit on

interact with or climb on – so we’re used to those kind of things

but this is the first time we’ve done a store from scratch. We

have no particular experience in interior design – no theoretical

training – but we thought it would be fun to be let loose.

snask’s Fredrik Öst on creating Kaibosh’s flagship store

shoP liFt

Snask created vinyl signage around the shop’s interior and

also designed a glasses case that can house multiple pairs –

a concept that was at the crux of Kaibosh’s business model.