Computer Arts

10

11

SPRING 2017

computerartS.creativebloq.com

PROJECT DIARY

store interior (see Shop lift). the letters are
positioned off-kilter – it’s more interesting
because it’s a project about seeing and legibility.
the lettering on the pavement signs – which
we made from wood – is also not straight. it’s
designed to look like the staff put it there fresh
every time. there wasn’t a huge theory behind
the colour palette – of course the cobalt blue
colour is strong and powerful and we felt was
a nice colour for Kaibosh. the idea was to be fun.

ConClusion
the identity itself was only a very small part of
what we did. We used the icon and new type
across brochures stationery merch (such as a
towel sweater and tote) as well as an advertising
campaign. We wanted to create something
really psychedelic for the campaign so for the
photography we found a lens that distorts the
image in a strange way and combined it with
models wearing Kaibosh’s more out-there
frames. We also created several films for
instagram that used the same lens and some
quirky still-life images featuring the frames
plus some objects that complemented them.
it was a great project that we loved working
on. the client also really loved the project.

09

09 the exterior

of Kaibosh’s

copenhagen

flagship store.

10-11 Snask

used blinds as

a core part of

the campaign

photography

as a humorous

play on words.

12 Snask wanted

to achieve a

psychedelic feel

to the imagery

shooting with a

lens that gave a

kaleidoscopic feel.

13 the project

also included

promotional

material with

silver foil details

stationery and

merchandise.

14 a very clear

pricing structure

• communicated
  on pavement
  signage – is key
  to Kaibosh’s offer.

15-17 Some

examples of

promotional

merchandise

designed by

Snask for the

Kaibosh launch.

as an agency when you’re part of a project from

the start and you have that trust you can create

amazing things. We also got to experiment in

some new areas perhaps my favourite is the

glasses case. it’s a physical example of the

idea that you should have more than one pair

of glasses as it’s a case made for more than

one pair with slots like ‘monday’ but also more

fun examples like ‘payday’ and ‘mayday’. You

can alternate between them. i like it because

it captures Kaibosh’s business idea in one object.

We’ve done lots of installations but this was

our first retail space – and after doing this one

we’d love to do more interior projects. i think

architecture and graphic design are merging

a lot. they have similar backgrounds in a way

so hopefully we’ll see more overlap.

“We have no experience

in interior design no

theoretical training but

we thought it would be

fun to be let loose”