SECTION THREE
QUALITY
CONTEXT
- The ultimate judge of fruit and vegetable quality is the consumer.
- Product quality characteristics are readily measured by chemical
and physical techniques. - Consumer acceptability is difficult to measure because there is no
uniformly defined consumer.
OBJECTIVES
- To present meaningful definitions of quality and acceptability in
the context of fruit and vegetable distribution. - To describe fruit and vegetable quality in terms of the consumer.
- To provide a better understanding of factors affecting consumer
attitudes and behavior. - To translate consumer theory into a practical means of
measurement and evaluation. - To present a formal mechanism that integrates measurement of
fruit and vegetable characteristics with consumer expectations.