Business Traveller Asia - 07.2019 - 08.2019

(Jeff_L) #1
“One of the reasons why many people want to stay
here is the address,” says Faulkner. The property is part
of the HKRI Taikoo Hui mixed-use development in
the West Nanjing Road area. Residents can have items
delivered up to their apartments from the City'super
supermarket. It is also close to several other high-end
shopping and dining outlets.

A SOCIAL ASPECT
Besides extensive facilities and technological innovation,
operators believe that the more discerning serviced
apartment guests are looking for opportunities
to socialise and network in and around their
accommodation – more so than hotel guests, whose
typical stay may be as short as a single night.
Fraser Suites Top Glory Shanghai says it attaches
great importance to community building inside its
property. Residents can take part in annual outings
and barbecue parties, as well as Easter and Christmas
activities aimed at families and children.
“These activities for in-house guests create
opportunities for our residents to know each other while
socialising in a relaxing and natural way, which further
helps to build an elite circle inside the residence,” says
Chew Hang Song from Frasers Hospitality.
Despite all the luxury on offer, it's worth noting that
that not every customer needs such a high-end serviced
apartment to meet their needs.

FROM TOP: The
Middle House
Residences; and
Fraser Suites Top
Glory Shanghai

SERVICED APARTMENTS


businesstraveller.com

“There are always going to be these guys who have
semi-long-term homes in Hong Kong, so maybe these
people want these amenities,” says lawyer Nimmagadda.
“But for the average expat moving here I’m not sure if
the perceived need to pay more for these amenities
is necessary.”
Still, if you are in the market for any kind of serviced
apartment, you are going to be spoilt for choice.BT
Additional reporting by Michael Allen

JULY/AUGUST 2019

46

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