ongoing training, brand adherence,
coaching and marketing support.
Being the largest mobility retailer
in the country has significant trade
advantages, with franchisees able to
benefit from the unrivalled buying
power of the group and access all the
support functions you would expect
from a professional retail chain.
Donna Wilson, who operates the
Lincoln and Newark franchises,
expresses how she feels about
the support offered by Ableworld:
“Everyone has been lovely and
supportive. I’ve spoken to other
Ableworld franchise owners and
they’ve been very encouraging, it’s
nice to get help and advice from others
with more experience of running their
franchise.”
She adds: “Head office have been
brilliant - you can pick up the phone
and get help with any aspect of the
franchise. Nothing is too much trouble
and you can pick the brains of people
with many years’ experience.”
SALES SUCCESS
One of the latest stores to open,
Bournemouth, is joining a network
that is seeing impressive year on year
growth in sales for existing stores,
including Southampton, which was the
first store to turn over £1 million a year.
When asked to reflect on his
experience of being an Ableworld
franchisee, Southampton co-owner
Jeff Newman said: “It has met all our
expectations, especially the satisfaction
we get from providing the right
products for our customers.”
Ableworld’s strategy from the
beginning was to build a trustworthy
brand, so that the company could
capitalise on the unstoppable market
forces referred to above.
The company has grown
significantly, both organically and by
acquisition, and it will always consider
these options going forward. However,
the management is convinced that the
main engine of growth as far as the
store network is concerned will be via
the franchise model.
Ableworld is targeting a national
coverage of 60-70 stores, with at least
60 per cent of the total being franchised
owned outlets.
An Ableworld franchise is ideally
suited to two or more people pooling
their skills and several franchises
are run by joint owners, sometimes
husband and wife.
Franchisees come from a wide
variety of backgrounds, such as sales,
retail, construction, the armed forces,
teaching and health. No previous
experience of the mobility industry
is needed, as the company has a
comprehensive training programme.
Successful franchisees combine
a desire to help others with their
personal skills and the proven
Ableworld franchise system to create
a business that makes a difference in
their community.WONDERFUL CUSTOMERS
One of Ableworld’s Scottish
franchisees, David Gaffney, previously
owned and managed three car sales
showrooms. David’s wife, Audrey,
entered the mobility industry after
being a primary school teacher and
Maureen, David’s sister, worked
as a nursing auxiliary for several
handicapped children.
“The only franchise that appealed
to all of us was Ableworld,” David
says. “When we opened the business,
we never for a minute realised how
rewarding and humbling it would be
to deal with some of the wonderful
customers who come through our door
who are in need of guidance and advice
on products to support their daily
living. We would definitely recommend
the franchise.”
With more than 30 stores
nationwide, Ableworld is growing.
Thanks to its successful and proven
franchise model, it will continue
to grow as it strives to maintain its
position as the number one mobility
retailer in the UK.Call Paul Boniface on 01270 613599
or visit
http://www.ableworldfranchise.co.uk.INFORMATION