August 2018^127J
eevansathi.com, an online matrimonial platform and
a part of Infoedge, has adopted some of the bus
shelters and has transformed them into make-believe
‘mandaps’ - straight out of an Indian wedding! This is a
part of its offline brand and marketing campaign. At their
latest bus shelter turned into a ‘mandap’, popular RJ of
RedFM, Kisna engaged with shoppers and residents
of Saket near Select City Walk on the idea of modern-
day marriage. Participants from the crowd had some
hilarious takes on the subject.
Some of these bus shelters-turned-‘mandaps’ are already
live and can be easily spotted by residents of Delhi in the
neighbourhoods of Lajpat (near Gupta market), South
Extension Market, Rohini City Centre (near Ambedkar
Hospital), Subhash Nagar (near Pacific Mall), Rajouri
Garden, Nirman Vihar, Rajendra Nagar, Jhandewalan
and Tilak Nagar. These establishments have been
beautified with flowers and vinyls to catch the attention
SIMPLY CREATIVE
Jeevansathi.com adorns
bqs in mandap style
After sending out the message via TV, Digital medium, the brand takes ‘Be
Found’ campaign to OOH platform to garner maximum eyeballs
of the passersby. In an effort to create awareness and
brand building, these ‘mandaps’ established across the
city symbolise the big fat Indian wedding – emphasising
how two individuals find one another and unite in holy
matrimony, made possible by Jeevansathi.com.Commenting on the offline brand activation, Sumeet
Singh, Chief Marketing Officer, Infoedge said, “Marriage
is a serious business but at the same time one of the
joyous events in one’s life. Maximum marriages in India
are arranged. Jeevansathi as a brand is relevant even
today. For a category like ours, which is a relationship-
driven brand, there is a need to interact with our target
audience and be different in our approach from the rest.
Converting bus shelters into beautiful mandaps is our
effort to garner interest and maximum eyeballs for the
brand.”lSource: http://www.media4growth.com