http://www.mixmeetings.com AUGUST/SEPTEMBER 2018 MIX 43
TOP TIPS
Jeff Kear, co-founder and head of
marketing and sales for the event
management software company
Planning Pod, has come up with
a tips hit-list for working with
sponsors.- Craft a unique selling
proposition. - Build a professional brand image
for your event. - Identify audiences and offerings
that interest potential sponsors. - Reach out to your personal
network first. - Build a list of targeted prospects
that align with your USP. - Make first contact via email and
social media. - Be personal and concise in your
initial approach. - Pitch prospects
information and data
that hits their sweet
spot. - Always, always follow
up with prospects who
didn’t respond. - Customise sponsorship
packages based on
each sponsor’s needs. - Deliver and over-
deliver. - Keep sponsors
involved and informed
throughout the process. - Share hard ROI data
after the event. - Continue the
sponsorship after the
event is over.
Full advice at https://blog.
planningpod.coman industry exhibition focused
exclusively on Australia’s
outbound market, now in its
second year, says sponsorship
“is no longer about cash for
logo placement, it is absolutely
a partnership”.
“Our event is a platform for
our sponsors to help solve
their business issues,” he says.
“The right event partners help
us create a fully rounded and
enriched programme. We work
closely with our partners to
ensure they fit with our event
strategy, and we assist them to
leverage their sponsorship and
achieve their ROI.”
Attention to detail and
understanding are just asBarry Neame Gary Bender