Mix – Asia’s Creative Meetings – July-August 2018

(Wang) #1
http://www.mixmeetings.com AUgUst/sEPtEMBER 2018 MIX 49

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events it holds each year. announcing the June event, herbalife
told its delegates: “the 2018 north asia Extravaganza will be
held at the impact arena, an integrated venue... it is the preferred
destination in thailand for impactful events and is a great choice to
host the biggest north asia event of the year.”

HIGHLIGHTS
regular features of herbalife events include a party atmosphere,
high-energy entertainment and music. attendees are often
decked out in colourful and sometimes traditional costumes,
a theme designed to highlight cultural diversity. other features
include regional and multinational food stalls and fitness and
aerobics sessions.
one of the aims of herbalife’s regular gatherings is to instill in
members a “clear sense of purpose to go beyond their roles to
inspire the people around them to cultivate positive nutrition
and active living habits”, and this is achieved mainly through
keynote speeches.
a highlight of the June event was a speech by rich goudis,
CEo of herbalife nutrition, “who delivered an inspiring address
that painted a clear picture for the north asia member base to

CHeCkLIST
EVENT: herbalife north asia
Extravaganza
ORGANISER: herbalife
nutrition
VENUE: impact, Bangkok
AT TENDEES :
around 7,000 delegates
BIG MOMENT: Keynote speech
by rich goudis, herbalife
nutrition CEo
DATE : June 8-10, 2018

understand their role in making the world healthier and happier”.
another highlight was a hands-on training session conducted by
Dr rocio Medina, vice chair of herbalife nutrition advisory Board,
who stressed the importance of personalised nutrition and of
adopting positive nutrition habits for long-term wellness.

UPSHOT
the meeting was declared a success by stephen Conchie, senior
vice president and managing director, herbalife nutrition asia
pacific, who said that following training at the extravaganza, “our
members are better equipped with solid knowledge to provide
their customers with effective personalised solutions to their
nutrition and wellness goals, and make a real difference in helping
people live healthier, more fulfilling lives”.
“global megatrends, such as high obesity rates, rapidly ageing
populations and rising public healthcare costs have a significant
impact upon the region,” he said.
“With ageing populations being more prevalent in north asian
markets, such as hong Kong, Macau, Japan, Korea and taiwan,
there is a crucial need for us to help address this issue through our
nutrition products and trained members.” l
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