The Venture – June 2018

LEADERSHIP

But AFP knew this was

the future and wanted to

grow the platform. Hartman

ended up with a three-year

exclusive partnership with

the newswire. Today, a 24/

team of English and French

staff work tirelessly to validate

materials, making sure images

are not photoshopped and

other material is not edited to

distort facts for Newzulu to

then distribute to the world.

The media is sold throughout

networks like Getty

Images and the UK Press

Association, although

these organisations are

only a few of the numerous

partnerships Newzulu

has all over the world.

“We’re a modern

Associated Press,” Hartman

summarised succinctly.

But this is only half of

Newzulu’s mission. The

company has since expanded

into the tech and platform

business, selling and licensing

the platform to publishers.

The Wall Street Journal,

FOX News, and USA Today’s

contribution technology is

built on Newzulu’s platform.

“We developed the platform

that is able to broadcast live

video. But we all know that

you can’t have profanity,

nudity, or copyrighted

materials on broadcast

telly, so the app can cut

out bad materials in real

time,” Hartman shared.

“Periscope has made a lot

of broadcasters realise if

they don’t do something

similar, social media will

be used instead of their

newscast. This is an enterprise

version of Periscope.”

Contributors get

compensated for materials,

and newcasters now have

access to up-to-the-second

content for their broadcasts.

It’s no surprise this win-win

platform is now rolling out

with major companies.

10 | VENTURE Leadership | June 2018