people deserve to receive
accurate news. With this
view, companies like Newzulu
are changing the journalism
landscape, but not so much
that the title of journalist
has lost all clout. He shared
that 60 per cent of content
sales at his company come
from journalists, a community
that is visibly important to
Newzulu. And while many
news sources are downsizing,
Hartman is hiring.“Because of the pervasiveness
of the Internet, everyone can
be a publisher, and everyone
can create content,” he said.
“But it’s still important to
have credibility in journalism.
Newswires around the world
play a very important role.“There are fallacies that
can be propagated
through social media; this
is news you can trust.”In Australia alone, three
major media groups—of
which there are only five or
six in the country—are now
using Newzulu’s technology.
Hartman has spent much
of his time educating the
market, and shared that the
product is the best it has
been in its short lifespan.
“Our Australian clients had
to do their due diligence,
but the penny has dropped,”
Hartman said. “Video is
driving an enormous amount
of web traffic, but there’s
a big difference between
sending live video to the web
and taking a live video to
broadcast news television.
“It’s high quality, low cost,
and offers coverage of a
lot of places in the world
where journalists can’t
go. Every story starts as a
local story, Newzulu gives
it unprecedented reach.”And this is only the beginning
for the company and Hartman,
who is very excited for the
future of the media industry.“There has never been a
more exciting time to be
a content creative,” he
shared. “Individuals—on a
freelance basis—can reach
the world instantly.“Editors and the media have
controlled how information
was disseminated before,
but that’s changing now. I’m
excited to see the alternative
perspectives. I think it will
change our understanding
of the world and heighten
our appreciation for what’s
happening. Most importantly
for the industry though, I
think it promotes truth.”Truth is Newzulu’s foundation:
according to Hartman,June 2018 | VENTURE Leadership | 11