200 | ASIA ONE | JULY-AUGUST 2018
Research
Methodology
4th Edition – World’s Greatest Brands & Leaders 2017-18 – Asia & GCC
The 120 World’s Greatest Brands & Leaders 2017-18 Asia & GCC is a research-based
listing using both primary and secondary data researched across sixteen industries
and sixty two sub-categories evaluating Brands from 12 countries of Asia & GCC-
Gulf Co-operation Council countries covering namely India, UAE, Bangladesh, Sri
Lanka, Singapore, Hongkong, Thailand, Indonesia, Saudi Arabia, Kuwait, Qatar and
Oman.
World’s Greatest Brands is a mission where brands are scanned, researched,
understood and, after much deliberation by a competent team of experts, put on
deserving pedestals for the admiration and veneration of the world. We delve into
the history of the brands and move along with their driving force. Finally, after the
revelling in the process, we feature our humble yet expert insights into the making
and rising of these brands that are truly the World’s Greatest! For anyone who is
interested in the success story of these World’s Greatest Brands – Asia & GCC, or
the fire within that made them succeed, or the driving force that put them on the
path to great success, or finally the certitudes that make them great and the beacon
of tomorrow that provides a hint and an insight into their future, we render in a
transparent manner all the desirable information about these brands and more.World’s Greatest Leaders 2017-18 – Asia & GCC
The leaders of these Brands have been the visionaries behind these Brands and
have been at the helm as corporates, entrepreneur, through first generation
or inheritance, Co-operatives, CMDs, Founders, Board of Directors behind the
emergence of these Brands. Hence a qualitative assessment would be done in the
form of a research Leader form which will have aspects of vision for the company,
growth aspirations and strategies, and corporate social responsibility. Finally the
same process will be followed as the Brand evaluations; hence, leader editorial
forms with primary data filled will be sent to the jury for scoring along with the
Brand scoring and the Brand forms.