JULY-AUGUST 2018 | ASIA ONE | 201The first phase of the research will
be initiated by generating a list of
categories (to be covered under the
purview of the survey mentioned
at the end of this document). The
entire research platform covers 12
countries of Asia & GCC.
A list of about 1200 brands
across 16 industries and 62 sub-
categories will be drawn up through
secondary research driven by the
URS International-United Research
Services research team using online
surveys via:
- Market studies
- Industry white papers
- Category-specific brand reports
- Brand-specific scrutiny]
- Google Analytics
*Companies with net revenue
exceeding $12 billion will not be
considered. Group turnovers will not
be considered but may be only that of
individual companies.
The preliminary list of 1200 Brands
generated of The World’s Greatest
Brands 2017-18 will bescrutinized
and graded on a scale of 1 to 10
{where 1 is the lowest and 10 is the
highest) by the URS AsiaOne editorial
team to generate a list of the top
350 brands based on the following
parameters:
1.Brand Popularity
2.Audit Questionnaires
3.Google Analytics
4.Brand Growth
5.Brand Promise
6.Brand Impact
7.Brand InnovationJURY AND BRANDS & LEADERS
SCRUTINY QUESTIONNAIRE:
The list of the top 300 brands will
then further be scrutinized by the jury
and the editorial team. The brands
will be rated on the parameters of
Brand Popularity, Brand Growth,
Brand Promise, Brand Impact and
Brand Innovation on a scale of 1 to
10 (where 10 is the highest and 1 is
the lowest).FINAL PHASE & LISTING OF THE
TOP 120 BRANDS
The final phase of the research will
entail the analysis of the jury scoring
and editorial questionnaire ratings
based on the abovementioned
parameters and weight assigned
below by URS research team.
ANALYSIS: The 120 World’s Greatest
Brands’ list will be based on the
cumulative scores received from
jury. Hence the list from 1200 to 300
will be based on scoring given by the
AsiaOne editorial brand evaluation
team. 100% weight-age then will
be given to the Jury Scores for the
final selection of the 120 winners
from the list of 300. The lists of the
16 industries covered under the
purview of the study are as follows:
Automotive, Education, Energy &
Power, Finance, Food & Beverage,
Household Products, Healthcare,
Manufacturing & Infrastructure,
IT & Telecom, Lifestyle, Media &
Entertainment, Personal Care, Real
Estate, Retail, and Services.The various phases of the Research Methodology will be as follows:
Phase
A
Phase
Phase
B
C
Disclaimer
- In addition to the above methodology, a few Brands with relative lower
scoring may be part of the final list due to their recent year-on-year
growth and emergence in the region of presence. These Brands, if any,
would be featured under Editor’s Choice feature and award.