72 | ASIA ONE | JULY-AUGUST 2018
Starting his career at an extremely young age, Mr.
Shroff worked as an accountant at DC Silk Mill and as a
computer analyst at Exxon Computers while pursuing his
graduation. After graduating, he migrated to Bur Dubai,
United Arab Emirates to work for Al Habtoor Motors.
With a vision to transform the way IT products were
sold in East Africa, Mr. Shroff established an IT company
(today known as Niti Distribution) in the year 1997. Eyeing
bright prospects in the IT sector in Africa, he nurtured a
dream to enable every individual to own a computer. His
all pervading motive has always been to create satisfied
customers and owing to his passion, determination and
diligence, today Niti has an extremely wide customer base,
a reputation for excellent financial management and is a
one-stop shop for many customers and one of the highest
purchasers of HP, Dell, Lenovo, Toshiba, Asus, Microsoft,
Kaspersky among others.
After garnering immense success in the IT sector, Mr.
Shroff entered into the IT manufacturing industry through
the brand Cursor which has a wide range of products
like speakers, surveillance systems, power products
and IT accessories. Expanding frontiers of excellence, he
entered the Pharmaceutical industry with a mission of
increasing accessibility and affordability of basic medicine
in the East Africa and has also established his own 4 Star
Boutique hotel, La Maison Royale in Nairobi. After the
success in LMR hotel, Mr. Shroff invested in another 2 US
based hotels, Comfort Inn Wethersfield - Hartford, which
is managed by his son Aniket Shroff as well as Comfort
Inn Brattleboro Vt, which is managed by his daughter
Kripa Shroff.
A POWERHOUSE OF MOTIVATION
The man with foresight and vision to explore untapped
opportunities in uncharted territories, Mr. Shroff is a
popular leader with a unique leadership style involving
“high levels of communication from management to
meet goals and motivating employees and enhancing
productivity and efficiency through communication and
high visibility.” He is of the view that “Leaders [should]
focus on the big picture within an organization and
delegate smaller tasks to the team to accomplish goals.”
AN INSPIRING ODYSSEY
Delineating the path which he undertook, Mr. Shroff
reminisces, “When I dwell in my past, it had been a journey
with many hurdles and many opportunities. Each hurdle
gave us the strength and power to even dream higher and
drive NITI group of companies towards the path of continuous
success and vision. Since the year 1996, we have come a long
way and have achieved multinational presence as compared
to the humble start with two branches in Kenya and the
U.A.E.” He further asserts, “Today we proudly state ourselves
as a true Multinational distribution company, with addition of
branches every year in our focused Africa and Middle East
Continent. Not only has the number of branches increased
fourfold, but we have received and are receiving many
accolades for our out-shinning contribution and excellent
performance for our vendor partners’ product distribution
and brand penetration in their target market. Today, our
biggest achievement is being the preferred distribution“TODAY WE PROUDLY STATE OURSELVES
AS A TRUE MULTINATIONAL DISTRIBUTION
COMPANY, WITH ADDITION OF BRANCHES
EVERY YEAR IN AFRICA & MIDDLE EAST
... & ARE THE PREFERRED DISTRIBUTION
PARTNER FOR OUR VENDORS & RESELLERS”
partner choice by both our vendor and resellers.”SEAMLESS PATH TO PROGRESS FACILITATED BY A
CLEAR VISION
Being extremely crystal clear in charting out goals for
the Group, Mr. Shroff states, “Our vision is to be the
distribution choice for both vendors and resellers through
country presence and in country product presence.”
He further elaborates that the vision is, “To work
progressively toward redefining distribution process by
bringing in technology products and solutions, fulfilling
ongoing market demand and by adding value to both
vendor and reseller through timely availability of the
goods, product knowledge and value adding to profitable
working relationship.” He vehemently believes that the
Group needs “to work effectively towards creating demand
for products and passage to market for vendor and by
generation of beneficial opportunities for our reseller
partner by creation of effective rewards programmes,
efficient supply chain and knowledge by people training.”THE BENEVOLENT SOUL
The notion of giving back to society not only makes us
more generous, but also gives us a sense of purpose, and
happiness in doing something for others who need it more;
it enables us to realize our own self and manage our inner2017-18
PERSON OF THE YEAR
MANOJ
SHASHICHANDRA
SHROFF