AsiaOne – August 2018

JULY-AUGUST 2018 | ASIA ONE | 73

few simple steps, we may be able to lower utility bills and

achieve savings for our business.”

MERIT RECOGNIZED

Mr. Shroff has been listed on the 59th position in Forbes

magazine, in the list of Top Indian businessmen in the

Middle East. Under his able leadership, Niti group has won

SME100 26th rank overall and 3rd in growth performance,

taken the SUPERBRAND recognition for cursor brand, got

ISO Certification ISO9001 for training and implementing

compliance as per ISO Group, won CLUB101 in Kenya, The

Integrator East Africa (Best After Sales Service of the Year

for Niti Distribution Ltd), HP Champion 2010 & Partner

of the year from HP Champions 2017, Superbrands For

Excellence in Branding Niti Distribution. Other than this

Niti Group has won highest performance and sales awards

and rewards from vendors like HP, TOSHIBA & ACER.

relationship to make us live a more balanced life, allowing
us to keep a balance between our mad rush to fulfill our
ambitions and our need to become more responsible
citizens and individuals. Endorsing the concept of
Corporate Social Responsibility, Mr. Shroff expresses, “It
is very important, CSR is one of our priorities.” According
to him, “CSR is very important for Building a Positive
Workplace Environment, Government Relations, Public
Relations Benefits, Social Media Visibility and Showing a
True Commitment.”
Mr. Shroff believes that CSR has helped Niti Group to
achieve customer loyalty “by generating and preserving
customer faithfulness.” He adds, “We developed long-
term, mutually beneficial associations with the clients.” He
asserts that CSR also facilitates cost saving “by reducing
resource use, waste and emissions.” Thus, through CSR,
“we help the environment and save money too. With a