PREMIER
PART Y
The inaugural Vogue Fe s t iva l
brought Adelaide out in full fashion
bloom for two very stylish days.Coinciding with Adelaide Fashion Festival, the
sartorial soiree threw a spotlight on emerging
Australian fashion talent, alongside the
industry’s prestigious local powerhouses. The
event was held in Rundle Mall on October 13
and 14 and, in a festive flush of pink, fashion
insiders kicked up their new-season heels with
celebrity guests, pop-up and in-store events,
activations, parties and performances.
MYER
Jennifer Hawkins, the face of Myer, made a
special appearance to host the unveiling of new
collections from leading Australian designer
brands including Acler, Finders, Alex Perry,
Misha Collection and more. Festival guests were
also treated to a range of in-store designer
appearances, DJs and activations.
DYSON BLOW-DRY BAR
Crowds were lining up to let their hair down at
the pop-up Dyson Supersonic Hair Lab.
Professional stylists armed with Dyson
Supersonic hair dryers offered complimentary
styling sessions and bespoke hair tutorials,
leaving guests looking their best for the
night ahead. The Dyson Supersonic was
also available for purchase in the limited-
edition Nickel/Purple colours.
CLOCKWISE FROM TOP:
City of Adelaide Lord Mayor
Martin Haese, Vogue Festival
MC Belinda Sloane, Vogue
Australia editor-in-chief
Edwina McCann, Jennifer
Hawkins and Rundle Mall
general manager Amanda
Grocock; Vogue Australia
fashion director Christine
Centenera and Adelaide
Fashion Festival creative
director Chris Kontos; The
Adelaidian’s Kristen Byass
and Melissa Zahorujko;
Vogue Australia deputy
editor Sophie Tedmanson
at the Jurlique Glow Bar;
Edwina McCann at the
Dyson Supersonic Hair Lab;
on location in Rundle Mall.