VOGUE PROMOTIONTHE AUSTRALIAN BALLET
Bringing an extra touch of artistic grace
andexpertise to the event, two stars of the
Australian Ballet took to the streets of Rundle
Mall to celebrate Vogue Festival. The duo were
available to meet fans, perform a pirouette or
two and pose by the ‘barre’ for photos ahead
of their performance in the company’s highly
anticipated Gala Spectacular.THE DAILY EDITED (TDE)
A fun, floral-inspired game of bocce was
hosted by The Daily Edited in the heart of
Rundle Mall. Attendees took the chance to get
playful and win TDE cosmetic cases, bag tags
and pouches, all of which could be stamped
with the brand’s signature personalised
monograms on the spot.LEVI’S TAILOR SHOP
Personalised patching and creative
customisation had denim-lovers flocking to
the pop-up Levi’s Tailor Shop. With special
offers available at the Levi’sstore nearby, the
fashion pack picked out their favourite jeans,
jackets and overalls and brought them to the
pop-up for custom rips, graphic patches and
personalised stitching.WRAP PARTY
Presented by East End Social, the official Vogue
Festival wrap party featured a spring/summer
’17/’18 runway event showcasing some of
Australia’s most respected labels trading in the
East End. Guests were shown collections by Sass
& Bide, Alannah Hill, Naomi Murrell, Morrison,
Jack London, Harvey the Label, Tigerlily,
MJBale, Saba and Leonard St., with a runway
finale paying homage to the Australian Fashion
Labels group, which this year celebrates its 10-
year anniversary. Tunes, drinks and canapes
were also on the menu at the exclusive event.CLOCKWISE FROM FAR
LEFT: Belinda Sloane,
Edwina McCann, Martin
Haese, Jennifer Hawkins
and Amanda Grocock at
the event launch; Vogue
Australia marketing director
Diana Kay, Rundle Mall
marketing manager Johanna
Williams, Adelaide Fashion
Festival event manager
Robyn Ingerson, and
Adelaide Fashion Festival
creative director Chris
Kontos; The Daily Edited’s
monogramming station; the
Levi’s Tailor Shop; the Veuve
Clicquot pop-up bar; inside
the Aje store; DJ Morgen
Wynn; dancers from the
Australian Ballet.