H
ere are 5 ways that you can
start to identify your real
competition.- GOOGLE YOUR TOP3-5
KEY PHRASES.
Create a Google search related to what
your ideal customers would type in to look
for your services. If you operate within a
specific geographic location then also
include your town, city or postcode in the
search. Browse the companies that come
up on the first 1-2 pages. When you do this
try not to use industry jargon. This isn’t
how your customers are searching.
- SEARCH ON SOCIAL
MEDIA.
Similar to the Google search men-
tioned above you want to search for com-
petitors on the social media platform your
customers are likely to use. If you’re serv-
ice is B2B (Business to Business) then
default to LinkedIn. If you’re B2C
(Business to Consumer) then use
Facebook. Even if you don’t utilise social
media in your business just yet, don’t
assume that your customers aren’t using it.
And I can almost guarantee that your top
competitors ARE using social media to
build trust within their market. Go check
them out.
- ASK YOUR CUSTOMERS.
Follow up with your BEST customers
and find out who else they considered
working with and why they chose you.
Your best customers will be those who buy
from you repeatedly and refer others to
your business. These are your golden cus-
tomers and you want as many as you can
handle so be sure to find which of your
competitors are on their radar.
- ASK YOUR PROSPECTS.
Try to have a process in place so that
you can ask prospective customers who
else they are considering working with and
what they’re likely to base their decision
on. Since most prospects will default to“price” be sure to dig a bit and find out
what else might make them confident to
hire you or one of your competitors. You
can also follow up with prospects you
know went somewhere else. This is actual-
ly a great sign that you value their opinion
and you might even get future business
this way. Especially if they aren’t com-
pletely thrilled with the company they
hired.- LOOK AROUND.
Who do you see showing up every-
where? If YOU see them then it’s likely
your customers are seeing them too. This
means online AND offline. Who are you
losing work to and why? Always keep
your eyes open.Keep an ongoing spreadsheet with
your competition and identify their niche,
strengths and weaknesses.Keep in mind that while tactics like these are great; creating a solid marketing strategy
is the most important part of building a successful business. For a free Marketing
Checkup and complimentary 60-minute (pitch-free) consultation, please visit
http://buildoutmarketing.com/free-marketing-checkup/5 Ways to
Identify Your Top
Competitors
by Tom Buford36 • Australian Opportunities Magazine • M/J/J 2017 • http://www.workfromhomemagazine.com.au
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