Business Franchise Australia and New Zealand 35
Requirements for mobility, and the
dependence on data and collaboration
for improved decision-making, are
transforming the traditional business
processes, triggering an increased demand
for mobility solutions.
Ilan Rubin, managing director, Wavelink,
says, “Mobility is inevitable in a corporate
landscape where speed, instant access to
business data, and immediate responses are
the new norm. However, keeping a mobile
workforce productive can be challenging.
Success depends on choosing the right
partners, applications, and mobility solutions.”
Unified communications (UC) tools such
as Skype for Business are changing the
way employees communicate, share data,
and enhance productivity. However, truly
successful companies are leveraging the value
of UC by deploying the same functionality to
their mobile workers.
How to select the right mobile solution
60 yEArs of proBlEm solVing
From a single heel bar in Brussels, to a global 300 store retail
franchise - Mister Minit is celebrating its 60th Anniversary. The
retailer has evolved over half a century, and today fixes more than
more than 10 million jobs each year in Australia, New Zealand
and South East Asia.
From repairing designer pumps, stiletto heels and work boots, Mister
Minit has diversified into a comprehensive range of personal and
household services.
“Quality shoe repairs continue to be a large part of what we do,
however many of our 4 million local customers each year also visit
Mister Minit stores for our wide array of other services. Our brand has
become synonymous with ‘real people fixing problems’,” said Chief
Executive Officer, Mark Rusbatch.
Key cutting, personalised engraving and watch repairs are among
the most popular services, with customers also visiting the retailer
for mobile phone screen replacements and a choice of gifts. Since
expanding into car keys and remote controls 20 years ago, Mister Minit
has also become the market leader of spare car keys in Australia and
New Zealand.
“One of the fastest growing trends right now is ‘do it for me’ and
Mister Minit is equipped to be able to make the lives of time poor
customers that bit easier by fixing their problems quickly and cost
efficiently,” said Mark Rusbatch.
“It is wonderful to be celebrating our 60th Anniversary, and as we
move through the next decade, we look forward to ‘fixing even more
problems for more people’,” said Mark Rusbatch.
- User experience. There are more forms
of communication than ever before and
new technology is changing the way we do
business. Yet some organisations are reluctant
to invest in new solutions that employees
might not use. Introducing a mobility solution
to address end users’ needs can mean the
difference between success and failure. - Environment. Certain business
environments create unique obstacles for
mobile workers. Organisations need to
consider whether their mobile solution needs
to be built to withstand harsh working
conditions. - Process. Companies that have successfully
integrated digital technologies, like mobility,
have done so to transform how their
businesses work. A good strategy considers the
critical workflows of an organisation as well as
its systems and processes. - Policy. Making mobile workers more
productive is beneficial but not at the cost of
sElEct tHE rigHt moBil E solution:
the business. Data protection policies should
be configured to secure sensitive data and
protect customer privacy.
- Support. Enabling mobile workers to be
more productive shouldn’t unduly burden the
IT team. Businesses should choose solutions
that make provisioning easy, provide remote
management, have measures in place to
facilitate troubleshooting, and offer a mix of
maintenance and service plans.