Business Franchise Australia and New Zealand 57way to generate work without carrying the
huge overheads of a fixed site.
There can however be issues as to the quality
of the service provided with mobile services
as opposed to a fixed site business. Mobile
franchisees should ensure they receive
adequate upfront training upon start up.
They should also ensure customer service is
monitored for repeat business and that the
franchisor provides ongoing training and
development.
Prospective franchisees looking for a mobile
franchise still need to be cautious and do
their due diligence on the Franchisor. Is it a
fad, the demand for which is not sustainable?
What are the expectations for hours to be
“we all want our cars repaired at home or work, our dogs
washed and taken for a walk, our laundry done and our
personal trainer knocking on our door.”worked? A lower start up investment doesn’t
mean you may be working any less hours
than in a fixed site. Can you separate the
business from your personal life? If things
don’t go as planned it can be difficult to get
out and sell a mobile franchise. There may be
little goodwill and all you have to sell are the
fixed assets.
So before you hit the road or stay put, do
your analysis and get expert advice from
specialist franchise lawyers and advisors
to limit your risk and make an informed
decision before you commit.Robert Toth is a Partner of Marsh &
Maher Lawyers, with over 30 years of
experience in franchise law.
He is an Accredited Business Law
Specialist with expertise in franchising,
licensing and distribution and franchise
dispute resolution (acting for both
international franchisors and franchisees).
03 9604 9400
[email protected]
http://www.marshmaher.com.aufEATURE:
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