Hong_Kong_Tatler_September_2017

164 hong kong tatler. september 2017

his is a particularly precarious

time for the African elephant

because of insatiable demand

for ivory. Poaching figures

across the continent continue

to outpace natural population growth, and

if the situation isn’t reversed within the

next two decades, elephants may no longer

exist in the wild. Some countries, such as

South Africa and Botswana, have made

strong commitments to conservation with

government-led anti-poaching units. In poorer

regions, however, such as the Democratic

Republic of Congo and Zimbabwe, there are

no national budgets for animal welfare, so non-

governmental organisations play a vital role

in fighting for the future of the elephant—and

they need financial help to sustain their work.

Step in Tiffany & Co. To help save the

world’s largest land mammal, the New York-

based jewellery brand has developed the

Knot On My Planet campaign. Created in

TIES THAT BIND

In a campaign that transcends fashion, Tiffany & Co joins the

fight against elephant poaching, Melissa Twigg writes