hong kong tatler. september 2017 165
JEWELLERY |^ STYLE
partnership with the Elephant Crisis Fund
(ECF), the campaign aims to raise awareness
about the devastating impact on the elephant
of the demand for ivory. It is inspired by
the idea that elephants never forget, asking
people to never forget the pachyderm by
donating to the ECF—and by sharing a photo
of themselves on social media symbolically
tying a knot with the tag #KnotOnMyPlanet.
British-born conservationist Iain Douglas-
Hamilton, the founder of one of the two
organisations behind the ECF, Save the
Elephants, has spoken at a number of Tiffany-
sponsored events about how elephant
poaching is a ticking b b h
needs to be address g.
“We [Save the
Elephants] started
a campaign
back then [in
the 1970s] to
sensitise people
to the terrible
things that the ivory
trade was doing, an
it had a huge effect
turn people against
says Douglas-Hamiltwho has dedicated his life to studying
elephants. That work eventually resulted in
a ban on the trading of ivory which brought
about a ceasefi re of sorts, but more recently
“the growing ability of people to buy luxury
items like ivory with little awareness of the
consequences for the natural world” has seen
a reversal of fortunes. “So a large part of what
we’ve tried to do in the last 10 years has been
to share our awareness with people about the
consequences of buying ivory: that it actually
destroys elephants and elephant lives.”
The Tiffany-sponsored events addressed
by Douglas-Hamilton, who has lived most
f h l f h Africa and Kenya, are
ange of internationally
e owned celebrities who
mote Knot On My Planet
n their hugely infl uential
social media platforms.
The campaign features
models such as Linda
E angelista, Doutzen Kroes,
isty Turlington Burns and
mi Campbell tying a knot
r forget elephants.
Knot On My Planet
gn is unlike any other that
I e been a part of; it has
p ssion and purpose,” says
Kroes. “As a mother, I don’t
want my children to live in
world without elephants,
as a model, I knew
could rally the fashion
y to save the elephants at
a time when they need it the most.”
Kroes, along with Cara Delevingne and
Natalia Vodianova, attended a Tiffany &
Co Save the Elephants party at Kensington
Palace in London in June to raise awareness
about the cause. She wore a limited edition
Tiffany Save The Wild pavé diamond
elephant brooch. Another pachyderm-related
piece by Tiffany and Co, whose designers are
frequently inspired by the animal world, is the
Schlumberger elephant clip, which Kroes has
worn on previous occasions.
But, ultimately, this is a campaign that
transcends fashion. As anyone who has been
on safari in Africa knows, elephants are
wise, playful, loving creatures, with fi erce
tempers and powerful memories. And if we
don’t fi ght to save them now, we will mourn
them terribly once they are extinct. Or, as
Douglas-Hamilton says, “Elephants cannot be
manufactured. Once they’re gone, they cannot
be replaced.”Danish model Frederikke Sofie, a
supporter of the Knot On My Planet
campaign, wears the Schlumberger
elephant clip (inset) in yellow gold
and platinum with diamonds and
gemstones by Tiffany & CoOpposite page: Dutch model Imaan
Hammam is also a supporter of the
Knot On My Planet campaign