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LEARN HOW TO CREATE AN EPIC VIDEOGAME KEY

ART TO CAPTURE YOUR AUDIENCE

CREATE PRO

KEY ART

T

he entertainment industry relies on the use

of powerful imagery that can touch an

audience emotionally, and create

memorable campaigns for film or

videogame launches. Whether iconic, cryptic or a

mixture of both, key art pieces and posters have the

sole purpose of making a bold statement to

immediately connect with fans across the globe.

Therefore, a good key art is fundamental for a

successful campaign, and in some cases, it can

determine how well or poorly a franchise will

perform. Massive, slick, iconic, epic – these are all

words that should be kept in mind when creating key

art, artwork that has the universal ability of telling a

story in an instant and grabbing the viewer’s

attention with a single glance.

Over the next few pages you will get an exclusive

behind the scenes look at how we created the

Goleador League key art. This piece is a fantasy

soccer-themed mobile game that our studio recently

launched for Italian confectionery manufacturer,

Perfetti Van Melle.

From the integration of 3D elements with 2D layer

compositing, to creating a digital matte painting

backdrop, this tutorial will guide you through the steps

needed to create a real world videogame key art.

DAVIDE BIANCA,

ANDREA MANCUSO

http://www.saizenmedia.com

@saizenmedia

OUR EXPERTS

Davide Bianca is the founder &

Executive Creative Director of Saizen

Media, based in both Los Angeles

and Milan.

Andrea Mancuso is the lead CG artist

at Saizen Media. He has experience

in CG film, videogame projects, key

art and illustration.

CREATE PRO KEY ART