EYE ON DESIGN STUDIO INTERVIEW
for people to test,” say Paul Chisholm, senior creative,
and Paula Lane, production manager. “It’s an
environment that encourages a sense of community,
and there’s a real sense of shared knowledge and
collaboration between everybody. There are constant
battles for supremacy over the Sonos jukebox player,
free meals on a Thursday lunch (occasional cooking
required) and more often than not there’s a cold beer
in the fridge on a Friday afternoon. Although the work
can be challenging at times, it’s always the kind of
challenge that rewards you and gives you a great
sense of achievement when you see the finished
product out there in the world.”
Engine Creative has worked for some top-name
clients, creating immersive experiences that engage
the audience and encourage them to interact. One
recent project was for Coca-Cola, which was a
mobile gaming experience called Let’s Gooooal!. Thiswas a particular favourite for Chisholm thanks to the
magical combination of football and work: “This
project was great to work on as it incorporated lots
of elements, technical challenges and a surprising
amount of creative freedom considering the brands
involved. The project was a promotional campaign
broadcast to the Tesco Discover AR App and
Publishing Platform for which we developed a game,
quiz, live World Cup data and social sharing all
wrapped up in a slick AR experience. Coca-Cola and
Tesco wanted to create an innovative and immersive
World Cup experience. Our concept was to challenge
Tesco shoppers to create the world’s longest
Gooooal! celebration by accessing the exclusive Let’s
Gooooal! game. An augmented mobile gaming
experience, the Let’s Gooooal! game is a massively
enhanced take on the Flappy Birds genre, which
includes additional gameplay features. Tescocustomers have to kick a football through the Os in a
never-ending Gooooal! and can share their
scores across social channels.”
Engine Creative always adapts its work in order to
suit the needs of all the clients, but its signature is in
the high quality of the output that it is able to deliver
every time, explains Phil Christer. “I wouldn’t say that
we have a specific studio style, but we are recognised
for producing extremely high-quality work that
pushes the boundaries of technology. We are known
for our innovative output, and that is why clients
come to us when they want a high-grade piece of
work that is going to set them apart from their
competitors. When we work with a client we first
identify what it is that they want to achieve, and then
we help them to develop and cement their brief in
line with that target. We endeavour to build an
understanding of our clients; we become immersedTopGear DPS Magazine: Promotional
image taken from the world’s first fully augmented magazine for TopGear Boardroom: The boardroom upstairs in the converted chapel buildingLet’s Gooooal Game: Clients: Tesco & Coca
Cola. Augmented mobile gaming experience promotional World Cup campaign