04
WINTER AND SUMMER
Our scene had to cater for a product range that covered both
summer and specialist winter tyres. So the external environment was
created to be easily switched between seasons, with appropriate realistic
textures created in Photoshop.03
TEXTURES, MATERIALS AND LIGHTING
Referencing the materials used within
the environments and architecture that was
collected for the mood boards, we created
shaders and replicated textures both within
Cinema 4D and Photoshop. The lighting also took
its cues from the clean and clinical real-world
counterparts we were reproducing for the
tyre-testing lab.05
GRADING
Often, even after a lot of work within Cinema4D to create the perfect
look and feel, we’ll grade the imagery and add effects in Photoshop, just as we
would the final animation in Premiere and Magic Bullet.02
MODELLING AND ENVIRONMENT BUILD
Once the concept was signed off by the
client, we then went ahead and created the full 3D
environment using Cinema4D. The camera
viewpoint would always be from within the lab, so
the exterior environment was created in such a way
to minimise work and render time.TOYO TESTING LAB
ASSOCIATE CREATIVE DIRECTOR DAN SMITH TALKS US THROUGH THIS VISUAL ENVIRONMENT FOR AN APP AND 3D PRODUCT ANIMATIONS FOR TOYO TIRES EUROPE01
CONCEPT DEVELOPMENT
After collecting visual reference and
building a mood board, we created a rough
build-out of the lab environment space,
featuring placements for the main props
and features that will be seen in both the
animations and the static imagery.