also planning to have five more cen-
tres across India. Aamoksh does not
build properties; they work like ho-
tel management services in which
the developers build properties for
them as per their requirements, de-
sign and specification. Kodaikanal
was built by Barry Estates and Ka-
sauli by Kasauli Hill Homes.
Global model
in China, affluent retirees are now
seeking luxury care homes for their
old age, eschewing the traditional
path of living as a family unit.
Similarly, in Australia, senior citi-
zens are leading the way in terms of
demand for luxury skyscraper apart-
ments. Convenience and lower
this segment.
Money is not an issue today; peo-
ple are willing to pay shell out more
for maids and drivers. The new
trend of city living has emerged, ear-
lier people used to live in Kothis and
Havelis. Now that has changed and
now families have shifted into apart-
ments of three to four bedrooms.
Nuclear family has taken over the
concept of joint family culture as the
same family lives in different apart-
ments in the same cities.
The domestic help has become a
major cause of concern especially for
the senior population. Getting a reli-
able domestic help is impossible,
and the placement agencies had
reaped the benefits of this scarcity.
Post retirement seniors do not
want to get into the hassle of doing
all this as they want somebody to
manage their lifestyle.
These retirement homes provide
all the services so that these senior
people do not have to go anywhere
to get food, activity, entertainment
and travel management. The service
provider also take care of preventive
care in case of emergency. Aamkosh
for example has tied up with Apollo
Hospitals for telemedicine at their
Kodaikanal property.
The company is looking for the
better opportunities in the market.
and if something fruitful would
come our way we will definitely take
up that opportunity. The company is