The_Essential_Manager_s_Handbook

PRESENTING US_318-319_Presenting_Introduction.indd 319 02/06/2016 16:41 ...

A presentation is a way of informing, inspiring, and motivating other people. Whether your audience is a group of receptive coll ...

Putting the audience first FIRST Presenting formally Presenting and selling Planning the structure Selecting a framework US_320- ...

322 / PLANNING TO PRESENT Holding the audience Identifying the need A presentation serves a very different purpose from a writte ...

PUTTING THE AUDIENCE FIRST / 323 Focusing your message Identify the essential information you want your audience to understand a ...

324 / PLANNING TO PRESENT Presenting and selling strength of your “sell.” You need to be able to “read” their reactions so that ...

PRESENTING AND SELLING / 325 GET TO THE POINT Engage your audience by addressing what they want to know as quickly as possible. ...

326 / PLANNING TO PRESENT Presenting formally Keeping focused When you are asked to make a formal presentation, always request g ...

PRESENTING FORMALLY / 327 Being a panelist Panel presentations are often a feature of conferences. If you are asked to be a pane ...

328 / PLANNING TO PRESENT Planning the structure Setting out the basics All presentation structures share three high-level eleme ...

PLANNING THE STRUCTURE / 329 KEEP IT BALANCED Your structured content should fall roughly into these proportions: 10 percent int ...

330 / PLANNING TO PRESENT Selecting a framework To structure your presentation for maximum impact, choose a framework sympatheti ...

SELECTING A FRAMEWORK / 331 PROBLEMS AND SOLUTIONS Outline a problem, then reveal how to fix it. This structure is excellent whe ...

332 / PLANNING TO PRESENT MESSAGING Tell them you are going to tell them, tell them, and then tell them you have told them. This ...

SELECTING A FRAMEWORK / 333 COMPARE AND CONTRAST Put your material in context by comparing it with something else. Ensure that s ...

As your presentation approaches, all the preparation you have put into your material and delivery may be overshadowed by the pro ...

Talking to reporters Dealing with the media formal speeches Succeeding with FORMAL SPEECHES Running the Q&A Answering tough ...

336 / TAKING CENTER STAGE Creating a first impression Connecting with the audience Appearance alone won’t win over your audience ...

CREATING A FIRST IMPRESSION / 337 Dressing to impress There are no fixed rules about dress and appearance, but if unsure, veer t ...

338 / TAKING CENTER STAGE Looking confident Growing self-belief Inner confidence comes from a combination of self-belief and rea ...