MIT Sloan Management Review - 09.2019 - 11.2019

SLOANREVIEW.MIT.EDU FALL 2019 MIT SLOAN MANAGEMENT REVIEW 59 multiplier effects in a world where customers are closely connected ...

60 MIT SLOAN MANAGEMENT REVIEW FALL 2019 SLOANREVIEW.MIT.EDU ESSAY simple user interface that customers love. Few com- petitors ...

SLOANREVIEW.MIT.EDU FALL 2019 MIT SLOAN MANAGEMENT REVIEW 61 While the designs for Sony’s new TVs were beauti- ful, some custome ...

62 MIT SLOAN MANAGEMENT REVIEW FALL 2019 SLOANREVIEW.MIT.EDU ESSAY industry more broadly, after battery-powered quartz watches m ...

SLOANREVIEW.MIT.EDU FALL 2019 MIT SLOAN MANAGEMENT REVIEW 63 taught Booking.com a lot. For instance, “please book now or you wil ...

64 MIT SLOAN MANAGEMENT REVIEW FALL 2019 SLOANREVIEW.MIT.EDU INNOVATION Find the sweet spot between what technologies can delive ...

ALEX NABAUM/THEISPOT.COM FALL 2019 MIT SLOAN MANAGEMENT REVIEW 65 A Constant Flow of Experiments In our research, we have found ...

66 MIT SLOAN MANAGEMENT REVIEW FALL 2019 SLOANREVIEW.MIT.EDU INNOVATION No company has unlimited capacity for experiments, but c ...

SLOANREVIEW.MIT.EDU FALL 2019 MIT SLOAN MANAGEMENT REVIEW 67 electrocardiographs, and CT scanners, and to repo- sition itself as ...

68 MIT SLOAN MANAGEMENT REVIEW FALL 2019 SLOANREVIEW.MIT.EDU INNOVATION sort of challenging has a certain guarantee that it’s we ...

SLOANREVIEW.MIT.EDU FALL 2019 MIT SLOAN MANAGEMENT REVIEW 69 proceeds through development of a minimum viable product that custo ...

Innovation requires not just seeing what’s possible, but also fully rendering it through analytics, technology, capital, and peo ...

GREG MABLY/THEISPOT.COM FALL 2019 MIT SLOAN MANAGEMENT REVIEW 71 W hen pitching startups, men and women tend to have very dif- f ...

72 MIT SLOAN MANAGEMENT REVIEW FALL 2019 SLOANREVIEW.MIT.EDU DATA & DIVERSITY with female owners and leaders tend to outperf ...

SLOANREVIEW.MIT.EDU FALL 2019 MIT SLOAN MANAGEMENT REVIEW 73 business calculus: “I’m not going to invest in the business if I do ...

74 MIT SLOAN MANAGEMENT REVIEW FALL 2019 SLOANREVIEW.MIT.EDU DATA & DIVERSITY objective by writing them down, adding diverse ...

SLOANREVIEW.MIT.EDU FALL 2019 MIT SLOAN MANAGEMENT REVIEW 75 in the process of developing the Startup Investment Model Index, wh ...

76 MIT SLOAN MANAGEMENT REVIEW FALL 2019 SLOANREVIEW.MIT.EDU DATA & DIVERSITY complement it with a tool such as the CEO scor ...

SLOANREVIEW.MIT.EDU FALL 2019 MIT SLOAN MANAGEMENT REVIEW 77 users, and higher-than-average retention rates compared with the in ...

78 MIT SLOAN MANAGEMENT REVIEW FALL 2019 SLOANREVIEW.MIT.EDU DATA & DIVERSITY K. Clark, “Female Founders Have Brought In Ju ...