Michael_A._Hitt,_R._Duane_Ireland,_Robert_E._Hosk

C-16 Part 4: Case Studies technical advancements that made the logistical infra- structure run smoothly, customers would not hav ...

Case 1: Kindle Fire: Amazon’s Heated Battle for the Tablet Market C-17 though, lay Whispernet, an EVDO cellular antenna with pre ...

C-18 Part 4: Case Studies Exhibit 5 The Evolution of Amazon’s Kindle Product Line 2007 2008 2009 2010 2011 2012 KINDLE NOVEMBER ...

Case 1: Kindle Fire: Amazon’s Heated Battle for the Tablet Market C-19 entrants forced Amazon to begin to discount its devices c ...

C-20 Part 4: Case Studies new tablets, book publishers were eager to reassert their favored agency-based pricing model. B&N ...

Case 1: Kindle Fire: Amazon’s Heated Battle for the Tablet Market C-21 seven-day battery life, Google’s Android operating sys- t ...

C-22 Part 4: Case Studies Android OEMs. Android tablets such as Samsung’s line of Galaxy tablets and Motorola’s Xoom tablets cam ...

Case 1: Kindle Fire: Amazon’s Heated Battle for the Tablet Market C-23 Exhibit 10 Nook, Fire, and iPad Compared ...

C-24 Part 4: Case Studies the Kindle Fire was the bestselling, most wished for, and most gifted device of the holiday season. Ap ...

Case 1: Kindle Fire: Amazon’s Heated Battle for the Tablet Market C-25 would need to be managed to ensure adequate availabil- it ...

C-26 Part 4: Case Studies Apple. These feature-rich devices succeeded where other tablets had failed by expertly walking the tig ...

Case 1: Kindle Fire: Amazon’s Heated Battle for the Tablet Market C-27 subscription to the New York Times netted the customer a ...

C-28 Part 4: Case Studies ABI Research estimated that an average Kindle Fire customer would buy about $10 per month in content ( ...

Case 1: Kindle Fire: Amazon’s Heated Battle for the Tablet Market C-29 NOTES E Ink was a specific proprietary type of electroni ...

C-30 Part 4: Case Studies CASE 2 American Express: Bank 2.0 A New Mission in Enterprise Growth In June 2011, Kenneth Chenault, C ...

Case 2: American Express: Bank 2.0 C-31 Exhibit 1 Consolidated Financial Highlights (In millions, except per-share amounts, perc ...

C-32 Part 4: Case Studies by AXP’s banking subsidiaries, any interest on loans to members was another source of revenue that Vis ...

Case 2: American Express: Bank 2.0 C-33 Exhibit 3 Selected Statistical Information As of or for the years ended December 31 (in ...

C-34 Part 4: Case Studies amount this portion of the population would spend on food. It troubled the team to think that people s ...

Case 2: American Express: Bank 2.0 C-35 were notoriously skeptical of banks’ efforts involving moderate-income consumers. (In 20 ...