iCreate - UK (2020-05)

(Antfer) #1

There are varying levels of unique


SEO (Search Engine Optimisation) is a complex area and one that you should at least be aware of. If you are aiming for a select
audience you can grow your audience organically, but if you want to make a business out of your website then SEO will be a factor
that you absolutely must consider. Be very careful though.

Does SEO matter?


1


Learn the basics
Go to https://support.google.com/
webmasters/answer/7451184?hl=en
where you can find the first recommended
steps from Google. Every single tip is well
worth reading carefully.

2


Go more advanced
In https://support.google.com/
webmasters/answer/70897 you can learn
exactly how Google views your site and
how it will use it. This information will be
crucial going forward.

3


Avoid the junk!
From the moment your site is live you
will find that you start to receive countless
emails offering to help you promote it. Just
ignore them all and stick them in your
junk folder.

Look very closely
Spend time reading and interacting
with websites that catch your eye. In
particular take note of the navigation
areas such as the menus and how they
are laid out and positioned. People
have been paid a ‘lot’ of money to
design these sites.

The images pop
Much time will have been
put into the way images are
displayed and positioned.
Remember that your text
content will keep visitors
reading, but images are the
initial hook to take them to the
text in the first place.

Bring the
message
Use different font
styles and sizes
to highlight the
message that you
want to get over
in each individual
page. Remember
to only use a
maximum of three
fonts throughout
and make sure that
they are from the
same family.

Hide the boring bits
It is common practice to hide the navigation elements
of a website behind darker colours that take no
attention away from the areas that you want people to
view. This allows you to build a complex site without
crowding the layout.

Create a webpage or blog


There are varying levels of unique


SEO (Search Engine Optimisation) is a complex area and one that you shouldatleastbeawareof.If youareaimingfora select
audience you can grow your audience organically, but if you want to make a businessoutofyourwebsitethenSEOwillbea factor
that you absolutely must consider. Be very careful though.

Does SEO matter?


1


Learn the basics
Go to https://support.google.com/
webmasters/answer/7451184?hl=en
where you can find the first recommended
steps from Google. Every single tip is well
worth reading carefully.

2


Go more advanced
In https://support.google.com/
webmasters/answer/70897 youcanlearn
exactly how Google views yoursiteand
how it will use it. This informationwillbe
crucial going forward.

3


Avoidthe junk!
Fromthemomentyoursiteis liveyou
willfindthatyoustarttoreceivecountless
emailsofferingtohelpyoupromoteit. Just
ignorethemallandstickthemin your
junkfolder.

Lookveryclosely
Spendtimereadingandinteracting
withwebsitesthatcatchyoureye.In
particulartakenoteof thenavigation
areassuchasthemenusandhowthey
arelaidoutandpositioned.People
havebeenpaida ‘lot’of moneyto
designthesesites.

Theimagespop
Muchtimewillhavebeen
putintothewayimagesare
displayedandpositioned.
Rememberthatyourtext
contentwillkeepvisitors
reading,butimagesarethe
initialhookto takethemto the
textin thefirstplace.

Bring the
message
Use different font
styles and sizes
to highlight the
message that you
want to get over
in each individual
page. Remember
to only use a
maximum of three
fonts throughout
and make sure that
they are from the
same family.

Hide the boring bits
It is common practice to hide the navigation elements
of a website behind darker colours that take no
attention away from the areas that you want people to
view. This allows you to build a complex site without
crowding the layout.

Create a webpage or blog

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