Robins, Lee, 91 –92
sacrifice, 262
satisfaction
as the completion of the habit loop, 186
and expectations, 262 –63
pleasurable sensory experiences, 184 –86
2nd Law of Behavior Change (Make It Attractive)
ABC Thursday night TV lineup example, 109
desire for approval, respect, and praise, 121 –22
habit tracking, 198
highly engineered versions of reality, 104
making the cues of bad habits unattractive, 126
supernormal stimuli, 102
temptation bundling, 108 –11
Seinfeld, Jerry, 196 –97
self-control
controlling the environment to achieve, 92 –93
cue-induced wanting, 93 –94
difficulty of, 262
riding and smoking example of controlling your environment, 93
as a short-term strategy, 95
the senses
Safeguard soap example, 184 –85
toothpaste example of a satisfying behavior change, 186
vision, 84 , 85 –87
Wrigley chewing gum example, 185
showing up, mastering the art of, 163 –64, 201 –202, 236
Skinner, B. F., 9 –10, 235 n
smoking, quitting, 32 , 125 –26
social media, 174 –75
social norms
Asch’s social conformity line experiments, 118 –20
downside of going along with the group, 120 –21
herd mentality, 115
imitation of others’ habits
the close, 116 –18
the many, 118 –21
the powerful, 121 –22