10 SKILL UP!
Here, we provide some key phrases and expressions you might
need to talk about planning a digital marketing campaign —
as well as discussing the results.
Throughout the campaigns, Tom in-
forms the couple of the type of digital
marketing tools he will be using for
- Choose a platform
Cath: So, what’s the plan?
Tom: We will use biddable media
for our campaigns across the main
platforms, including social me-
dia. That’s Facebook, Instagram,
LinkedIn and Google AdWords.
RTB — real-time bidding — helps
optimize our campaign. The CTA
includes newsletter sign-ups and
bookings. Geo-targeting is our
marketing tool of choice.
Gitti: What exactly is that?
Tom: It enables us to deliver per-
sonalized content to individual
users based on their geographic
location. You might know it as
10. Understand the targeting
Cath: How is geo -targeting diffe-
rent from geofencing?
Tom: That’s when you set up a
unique marketing area. Inside this
area, you can send relevant market-
ing messages to targeted individ-
uals. Usually, it’s done through a
native mobile app. As you’ve ruled
out an app, geofencing is not an
Cath: OK, so geo-targeting it is.
That sounds like the option that
really interests us.
Illustration: Bernhard Förth
, zur Auktion freige-
rule sth. out
, etw. ausschließen