Marketing Communications

558 CHAPTER 16 ETHICAL ISSUES IN MARKETING COMMUNICATIONS Th ere is a decades-old debate concerning whether marketing communicat ...

ETHICAL DECISION-MAKING MODELS AND RULES 559 Ethical decision-making models and rules Diff erent views can be held on how to app ...

560 CHAPTER 16 ETHICAL ISSUES IN MARKETING COMMUNICATIONS omission. Although this principle seems obvious, it may be interpreted ...

UNETHICAL MARKETING COMMUNICATIONS PRACTICES 561 about a government campaign promoting a healthy lifestyle using the slogan ‘a h ...

562 CHAPTER 16 ETHICAL ISSUES IN MARKETING COMMUNICATIONS to men.^20 Lin studied stereotyping (role portraying) in Taiwanese ads ...

UNETHICAL MARKETING COMMUNICATIONS PRACTICES 563 Th e use of models in marketing communications oft en supports the stereotype t ...

564 CHAPTER 16 ETHICAL ISSUES IN MARKETING COMMUNICATIONS Sex and nudity appeals are frequently used in advertising as a means t ...

UNETHICAL MARKETING COMMUNICATIONS PRACTICES 565 product or service without stating the company’s role in the communication. Th ...

566 CHAPTER 16 ETHICAL ISSUES IN MARKETING COMMUNICATIONS Due to recent technological developments, the TV advertising landscape ...

UNETHICAL MARKETING COMMUNICATIONS PRACTICES 567 brand placement in movies and integrated merchandising plans, and in-school mar ...

568 CHAPTER 16 ETHICAL ISSUES IN MARKETING COMMUNICATIONS Some say that advertising to children is inherently unfair and decepti ...

UNETHICAL MARKETING COMMUNICATIONS PRACTICES 569 Disguising promotions as entertainment makes it harder for children to deploy d ...

570 CHAPTER 16 ETHICAL ISSUES IN MARKETING COMMUNICATIONS Not only children, but also the elderly are sometimes victims of (tele ...

UNETHICAL USE OF MARKETING COMMUNICATIONS INSTRUMENTS 571 Th reat-based ads, commonly known as ‘fear appeals’, are oft en used i ...

572 CHAPTER 16 ETHICAL ISSUES IN MARKETING COMMUNICATIONS happened. In other words, deception is not a normative concept; advert ...

REGULATION OF MARKETING COMMUNICATIONS PRACTICES 573 Packaging Packaging can be deceptive or misleading because label informatio ...

574 CHAPTER 16 ETHICAL ISSUES IN MARKETING COMMUNICATIONS (e.g. information on health issues has led to more healthy food) and p ...

REGULATION OF MARKETING COMMUNICATIONS PRACTICES 575 ICC codes Th e ICC has issued several codes, including an International Cod ...

576 CHAPTER 16 ETHICAL ISSUES IN MARKETING COMMUNICATIONS 18% because of gender issues ( Figure 16.3 ). On average, at a Europea ...

REGULATION OF MARKETING COMMUNICATIONS PRACTICES 577 Figure 16.4 Outcome of complaints received by EASA members, 2010 Source : f ...