PUBLISHER’S ACKNOWLEDGEMENTS xixPhotos
The publisher would like to thank the following for their kind permission to reproduce their photographs:
(Key: b-bottom; c-centre; l-left; r-right; t-top)
12 Getty Images: Chinafoto Press. 14 The Absolut Company: Vincent Dixon. 19 InSites Consulting.
32 BBDO: (t). 49 Getty Images: AFP. 51 Patrick De Pelsmacker. 67 Reproduced with permission of
Barco. 90 Gesamtverband Werbeagenturen GWA & McCann Erickson Europe. 94 Getty Images:
Max Nash / AFP. 129 Getty Images. 131 Alamy Images: Michael Dwyer. 144 Rex Features:
Crollalanza. 158 Gesemtverband Werbeagenturen GWA & J Walter Thompson. 161 Corbis: Richard
Klune. 162 Corbis: Henry Diltz. 204 Corbis: Tony Savino. 208 Reproduced with permission of Nissan.
210 Reproduced by permission of V.F. Corporation: AMVBBDO. 211 Reproduced with permission of
De Lijn, Belgium. 220 AMVBBDO. 222 Image courtesy of The Advertising Archives. 229 Grey
Communications Group Ltd. 232 Reticel NV. 244 L’Oreal UK. 268 James Davies. 270 Corbis: John
Hicks. 314 Nationale Loterij, Belgium. 327 Getty Images. 328 Getty Images. 354 Getty Images:
Guinness (t). 375 Alamy Images: Anthony Hatley. 380 Getty Images. 384 Alamy Images: Alex
Segre. 385 Corbis: Richard Cummins. 414 NV Mars Belgium SA. 434 Lotus Bakeries. 477 Reproduced
with permission by FISA, Belgium. 540 The Global Fund. 557 Getty Images. 565 Getty Images. 584
Pampers. 585 Pampers
Cover images: Front: iStockphoto
All other images © Pearson EducationIn some instances we have been unable to trace the owners of copyright material, and we would
appreciate any information that would enable us to do so.A01_PELS3221_05_SE_FM.indd xixA01_PELS3221_05_SE_FM.indd xix 6/10/13 9:07 AM6/10/13 9:07 AM