Academic Writing for International Students of Business

1 How synonyms work  Underline the synonyms in the following text and complete the table. Synonyms UNIT 3.9 Synonyms are differ ...

(c) The table below shows that although ‘enterprise’ can be a synonym for ‘business’, it is not a good synonym for ‘corporation’ ...

3 Practice A  Find synonyms for the words and phrases underlined, rewriting the sentences where necessary. (a) Professor Hicks ...

5 Practice C  In the following text, replace all the words or phrases in bold type with suitable synonyms. 3.9:Synonyms 205 Man ...

1 How time markers are used  Study the following: She went on a training course forsix weeks.(with numbers, without start date) ...

2 Tenses  Compare the tenses used with the following time markers: Last year, therewas an election in Spain.(past – finished ev ...

(a) ___ month, Professor Wang made a lengthy trip. (b) ___her trip, she visited three countries. (c) ___18 March, she had travel ...

6 Practice D  Study the details of Henry Ford’s life, and complete the biography below with suitable time markers (one word per ...

This page intentionally left blank ...

PART 4 Writing Models ...

This page intentionally left blank ...

Using case studies A case study attempts to show exactly what happened in a particular situation. For example, if you are studyi ...

Model case study  Read the following example and answer the questions below. 214 Part 4: Writing Models Topic: Adapting interna ...

4.1:Case Studies 215 lighter and simpler style. However, efforts have been made to adapt its products to Chinese taste. For inst ...

(a) What has IKEA done to adapt to the Chinese market? (b) Give examples of problems the company has faced in this market. (c) W ...

1 Letters You have applied for a place on an MA course at a British university. On p. 218 is the letter you have received in rep ...

218 Part 4: Writing Models (a) Central Admissions Office Wye House Park Campus University of Mercia Borchester BR3 5HT United Ki ...

(_____) Reason for writing (_____) Sender’s reference (_____) Subject headline (_____) Signature (_____) Writer’s name and job t ...

The main text Here, you can use common contractions (I’ve, don’t) and idiomatic language, but the normal rules for punctuation s ...

1 Literature reviews Occasionally, the whole focus of an essay may be a lengthy literature review, but in most student writing i ...