Academic Writing for International Students of Business

3 Preventing confusion To avoid confusing the reader, it is important to use reference words only when the reference is clear. F ...

5 Practice C  In the following paragraph, insert suitable reference words in the gaps. 2.3:Cohesion 103 Gillette’s blades Thin, ...

Comparison structures Some studies are based on a comparison: The purpose of this study is to compare Chinese and American consu ...

These comparisons can be modified by the use of adverbs such as slightly, considerably, significantlyand substantially: The Dutc ...

3 Forms of comparison Compare these three structures: Parisian property is more expensive than Roman (property). Property in Par ...

(a) Real Madrid was the richest football club. (b) Real Madrid’s income was almost twice much as AC Milan’s. (c) FC Barcelona ea ...

7 Practice D  The table below gives some data on two major British supermarket chains, Sainsbury’s and Morrisons. Write a parag ...

1 Using articles Unless they are uncountable, all nouns need an article when used in the singular. The article can be either a/a ...

(c) The government increased regulation of banks in the 1930s. (d) In many companies, the knowledge of most employees is a waste ...

4 Practice A Students often have difficulty deciding if a noun phrase is specific or not. Compare: Climate change is a serious t ...

5 Practice B  Complete the following text by inserting a/an/the (or nothing) in each gap. (Note that in some cases, more than o ...

Simple definitions Basic definitions are formed by giving a category and the application: Complex definitions UNIT 2.6 Definitio ...

 Complete the following definitions by inserting a suitable category word from the box. 114 Part 2: Elements of Writing organis ...

(e) Globalisation, in an economic sense, describes the opening up of national economies to global markets and global capital, th ...

1 Using examples Generalisations are commonly used to introduce a topic: It is often claimed that many mergers are unsuccessful. ...

 Decide which of the following use examples for support and which for illustration. (a) The use of incentive compensation, such ...

(e) In recent years, the product life cycle has tended to get shorter. (f) A variety of products are promoted by celebrity endor ...

2.7:Examples 119 in other words namely that is (to say) i.e. viz. (very formal) i.e. the Toyota Cotolla in other words the fixed ...

1 Using generalisations Generalisations are used to give a basic picture of a topic. Compare: 54.9% of Spanish companies employ ...

For most purposes, it is adequate to generalise the performance as: The FTSE 100 index fell 40 points on 23 November. This ignor ...