videos started going viral on You-
Tube, Brad was already immersed
in the world of hair care and styl-
ing at his father’s salon.
INTERVIEW WITH
TUBEFILTER
“My dad’s a hairdresser and was
a salon owner for most of my
life. So I’ve been in the hair world
since day one,” Brad revealed in
an interview with Tubefilter. He
continues, “I loved painting and
was fascinated by the fashion,
hair, and makeup industry, so I
thought what better than to follow
my dad’s footsteps and become a
hairdresser.”
As a hairdresser, Brad gets to
be creative while also helping his
clients look and feel their best.
BRAD MONDO,
ENTREPRENEUR
Though he found early success
as a hairdresser in New York
City, Brad wanted more indepen-
dence and control over his work.
He wanted to be his own boss.
Inspired by the success of OG
YouTubers like Jenna Marbles,
Brad saw the potential creative
freedom that comes with build-
ing an audience online. This
drove him to start an Instagram
account in 2013, and in 2015, he
launched the Brad Mondo You-
Tube channel.
Originally, the Brad Mondo
channel featured mostly celeb-
rity hairstyle tutorials, drawing
from his experience crafting such
styles as a hairdresser in NYC.
Brad’s channel continued to slowly
BEAUTY & LIFESTYLE
How Brad Mondo used YouTube to skyrocket his successgained traction through 2017. That’s when Brad hit
on his true ticket to success: the reaction video.HAIRDRESSER REACTS
Brad uploads plenty of make-over and hair tutorial
videos, but his Hairdresser Reacts series makes up
a huge chunk of the Brad Mondo channel. In these
videos, Brad chooses a selection of related DIY hair
tutorials covering topics like dying blonde hair red or
dramatic and impulsive hair cuts. Some of these at-
home stylists are successful. Others are not.
As he watches, Brad mixes playful commentary
and critique with practical hair advice. That way,
his viewers can avoid the same mistakes and hope-
fully get better results. His bleached-hair reaction
videos have undoubtedly prevented more than a few
unplanned buzzcuts.
Despite his overall positive demeanor, Brad
Mondo takes a blunt approach to hair advice. He
clearly takes hair seriously, even when wearing an
outrageous hot pink Balenciaga turtleneck with
matching gloves. If a DIY haircut or dye job is
about to go horribly wrong, Brad, shocked and dis-
mayed, will tell his viewers exactly why and exactly
what they should do differently.
At the same time, Brad is always kind in his cri-
tique — never mean-spirited, as some reaction videosInterview with Tubefilter