Public Speaking

Choose Your Purpose and Focus (^61) A mind map is a good way to let your ideas flow. Figure 5.2 illustrates how to create a mind ...

62 CHAPTER^5 Selecting Your Topic and Purpose announcements, and introductions fall into this category. When you’re assigned to ...

Choose Your Purpose and Focus (^63) • Behavioral effects relate to audience actions. She might ask them to change their purcha ...

64 CHAPTER^5 Selecting Your Topic and Purpose sentence that names your subject and establishes your goal.^17 It’s somewhat like ...

Summary (^65) When you actually give your speech, incorporate your thesis statement into your introduction, and follow it with a ...

66 CHAPTER^5 Selecting Your Topic and Purpose Key TeRmS Review your Flashcards. The terms below are defined in the margins throu ...

Chapter 6 This ChapTer Will help You • Describe various audience motivations • Tell how demographic audience analysis help ...

68 CHAPTER^6 Audience Analysis content, and goals.^2 The previous chapter discussed the center of the triangle, the topic; howev ...

Analyze Your Audience (^69) their interest. A random audience requires you to attract and maintain attention long enough to pres ...

70 CHAPTER^6 Audience Analysis A lthough spinning and pandering are common among politicians, journalists, universities, chariti ...

Analyze Your Audience (^71) member’s demographic characteristics become more salient (significant or relevant) in some situation ...

72 CHAPTER^6 Audience Analysis out differently. For example, college seniors and first-year students may have varying interest i ...

The Audience and the Topic (^73) The Audience and the Topic Just knowing demographic characteristics does not tell you how liste ...

74 CHAPTER^6 Audience Analysis When listeners share your attitude toward your topic, whether it’s negative or positive, your spe ...

Assess the Situation (^75) Assess the Situation After you consider your listeners’ demographic categories and their psychologica ...

76 CHAPTER^6 Audience Analysis get a lower appraisal or lose your job if you show up on a Friday prepared with an hour speech—ev ...

Consider Your Audience’s Perception of You (^77) regarding them. Their evaluations begin before your speech, they’re modified wh ...

78 CHAPTER^6 Audience Analysis Listeners also expect you to be calm and poised. Think of it this way: If you’re agi- tated durin ...

Summary (^79) • Web Links related to chapter content • Study and review tools such as self-quizzes and an interactive glossa ...

80 CHAPTER^6 Audience Analysis To understand race and ethnicity better, read the first-person account of racial and ethnic iden ...