Persuasive Communication - How Audiences Decide. 2nd Edition
Index 463 search 113; attribute-based versus alternative-based 125–8, 126 ; constraints on process 128; targeted versus general ...
464 Index think-aloud technique 11 think-aloud protocols, examples of 11–15, 53–4, 59–60, 63 , 66–7, 71, 76–7, 86 , 87–8, 125, 1 ...
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