Persuasive Communication - How Audiences Decide. 2nd Edition

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PERSUASIVE COMMUNICATION This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to pe ...

Richard Young’s book is the most insightful work I’ve read on “audience” in years. Typically audi- ence analysis is taught by co ...

PERSUASIVE COMMUNICATION How Audiences Decide Second Edition Richard O. Young ...

Second edition published 2017 by Routledge 711 Third Avenue, New York, NY 10017 and by Routledge 2 Park Square, Milton Park, Abi ...

CONTENTS Acknowledgements xiv Introduction xv PART I Understanding Rational Decision Making 1 1 Audience Decision-Making Experti ...

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Acknowledgments xiv Introduction xv ...

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Understanding Rational Decision Making PART I 1 Audience Decision-Making Expertise Decision Criteria of Expert Audiences Decisi ...

ACKNOWLEDGMENTS Persuasive Communication: How Audiences Decide could not have been written without Professor Herbert Simon’s gro ...

It’s a commonly held belief that knowing your audience—your readers, listeners, viewers, and conversational partners—is the key ...

xvi Introduction decision-making process becomes truncated and their emotions come to dominate the decisions they make. Moreover ...

PART I Understanding Rational Decision Making ...

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In June 2008, a sourcing manager for a large networking company was asked to find a new subcontractor. The subcontractor had to ...