SEO-for-Beginners
We need to look at a map in order to go pick up our kids at a friend’s house. We need to know if our favorite pizza place is sti ...
We’ve been trying to enjoy our front porch more often, so I’ve looked at tons of ideas for Victorian front porches. Whenever I h ...
We want to stay in touch not only with people we know but also with people we don’t know – with communities, with movements, wit ...
I’ve also met some great new friends in a music group on Facebook. We’re based all over the world but have one major thing in co ...
THE TAKEAWAY As an SEO, why does this matter? We tend to think in terms of keyword research, promoting content, and optimizing f ...
4 WHY SEARCH – AND SEO – IS IMPORTANT RYAN JONES AUTHOR ...
In 2009, Bill Gates gave a speech at a private dinner where he famously said: “The future of search is verbs.” Gates wasn’t talk ...
WHY PEOPLE SEARCH In the early days, people searched to find a list of documents that contained the words they typed in. That’s ...
It’s just a fancy way of referencing a user’s path from the inception of their task to the completion – and most of these journe ...
THE EVOLUTION OF SEARCH & THE CONSUMER JOURNEY The modern consumer journey no longer represents a funnel, but looks more lik ...
For the users, it’s all about the verbs. For search marketers, it’s all about helping the user on their journey (and, ideally, i ...
Today’s SEO focuses on: Understanding personas. Data-driven insights. Content strategy. Technical problem-solving. WHY SEARCH – ...
THE 3 MAIN TENETS OF ANY MARKETING STRATEGY OR CAMPAIGN But search concentrates heavily on the first phase: Attract. “If you bui ...
WHY IS SEO IMPORTANT? OK, users, journey, search, verbs – got it. Users are important, and many of them start with a search, so ...
Things like Hummingbird, Panda, Penguin, RankBrain, Mobilegeddon, Possum, Pigeon, entities, and AMP essentially have all been at ...
GOOD SEO TODAY A good SEO professional not only understands the searcher but the competitive landscape as well. It isn’t enough ...
There are plenty of cautionary tales about things as simple sound- ing as a site redesign or new CMS system, causing a site’s tr ...
SO WHY IS SEARCH IMPORTANT? Search matters because users matter. As technology continues to evolve, SEOs will constantly deal wi ...
5 71 MIND-BLOWING SEARCH ENGINE OPTIMIZATION S TAT S DANNY GOODWIN AUTHOR ...
Organic search is arguably the most valuable marketing channel there is. That’s why search engine optimization (SEO) is essentia ...
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