Sustainable Agriculture and Food: Four volume set (Earthscan Reference Collections)

From Extension to Communication for Innovation 235 Ison R L and Russell D B. 2000. Agricultural Extension and Rural Development: ...

12 Use of Communication Media in Changing Rice Farmers’ Pest Management in the Mekong Delta, Vietnam K. L. Heong, M. M. Escalada ...

Use of Communication Media in Changing Rice Farmers’ Pest Management 237 Shepard et al, 1990). For leaf folders, a larva could c ...

238 Governance and Education chronic poison baits from 61 to 98 per cent and physical control methods from 31 to 60 per cent (Ma ...

Use of Communication Media in Changing Rice Farmers’ Pest Management 239 were mass produced. A distribution plan was developed b ...

240 Governance and Education used open-ended questions wherever possible. The surveys were administered by students from the loc ...

Use of Communication Media in Changing Rice Farmers’ Pest Management 241 spraying will not cause more pest problems’. The belief ...

242 Governance and Education drama was heard over radio Ho Chi Minh (76 per cent) and provincial radio (22 per cent), whereas th ...

Use of Communication Media in Changing Rice Farmers’ Pest Management 243 What farmers learnt from the media materials In the pos ...

244 Governance and Education did not use any insecticides increased from 1 per cent in pretest to 20 per cent in the first post- ...

Use of Communication Media in Changing Rice Farmers’ Pest Management 245 accounting for 44 per cent, 52 per cent and 53 per cent ...

246 Governance and Education WHO category I pesticides (CIRAD, 1991)] accounted for 48 per cent of the sprays in the 1994 pretes ...

Use of Communication Media in Changing Rice Farmers’ Pest Management 247 ‘Applying insecticides will increase yields’, farmer re ...

248 Governance and Education farmers had developed stronger beliefs that spraying insecticides in the first 40 DAS was unnecessa ...

Use of Communication Media in Changing Rice Farmers’ Pest Management 249 mation from the media to more than ten persons (33 per ...

250 Governance and Education four weeks and the remaining 13 per cent after the ninth week. Using farmers’ responses to the same ...

Use of Communication Media in Changing Rice Farmers’ Pest Management 251 different. For instance, fewer FFS trained farmers beli ...

252 Governance and Education Discussion There are strengths and weaknesses in indigenous farmer knowledge as observed among Hond ...

Use of Communication Media in Changing Rice Farmers’ Pest Management 253 intentions to spray. By using the conflict approach, fa ...

254 Governance and Education increase in mean number of sprays per season, from 1.55 to 1.76. In the 12 dis- tricts, the mean nu ...