How To Sell Yourself

20 How to Sell Yourself I wrote to the vice president, saying that Milt told me he was warm, witty, and wonderful, but unfortuna ...

Selling Yourself 21 I’m convinced that if he’d had as much fun running for presi- dent as he had selling Viagra, he’d have run f ...

22 How to Sell Yourself Communicating competence and likability Selling yourself is just that. It’s the ability to let the audie ...

Selling Yourself 23 you’re wasting your time concentrating on them. They’re already committed unless you blunder badly. You’re p ...

24 How to Sell Yourself ...

Selling Your Competence 25 2 Selling Your Competence C 25 c THERE ARE FOUR communication tools available to each of us. They are ...

26 How to Sell Yourself What can you do? You need to help the audience realize that you’re a compe- tent, capable person. Prepar ...

Selling Your Competence 27 Our role models are no help either. People who’ve reached high positions deluge us with “...uh...um.. ...

28 How to Sell Yourself They ought to know better, but! The athlete, the jock, has given us two words that never ex- isted befor ...

Selling Your Competence 29 Become aware It’s not enough to know about the “audible pause.” You need to become aware of it as you ...

30 How to Sell Yourself Still worse, when two people are staring into each other’s eyes, their concentration is easily broken as ...

Selling Your Competence 31 I’m sure you’ve been at a reception and the person you’re talking to glances away regularly. It may n ...

32 How to Sell Yourself Lou Cook, former president of the Alexandria, Virginia, school board uses this adage: “Sometimes the min ...

Selling Your Competence 33 ing home, it’s probably costing you upwards of $3,500 a month to keep her there. When you run out of ...

34 How to Sell Yourself What they need to know The perfect example of this concept was the prosecution’s case presenting the DNA ...

Selling Your Competence 35 D: No. P: Is it likely that the DNA symbol of anyone in this country would match exactly with any of ...

36 How to Sell Yourself ...

Selling Your Likability 37 3 Selling Your Likability C 37 c YOU GIVE YOUR audience four choices. They can like you. They can di ...

38 How to Sell Yourself A few corollaries already suggested We never buy from a seller we don’t like. Jurors almost never convi ...

Selling Your Likability 39 judgment about you. It’s an instantaneous feeling of like, dislike, neutrality or, pity. We never rea ...