Designing for the Internet of Things
4 Product/service definition and strategy Claire Rowland Introduction We all aspire to create the killer product or service that ...
This chapter addresses the following issues: O Why a clear value proposition is a prerequisite to great UX design (see page 4). ...
Figure 4.1: Nest thermostat shown in home (image: Nest) “Never underestimate the power of a simple explanation, or a product tha ...
training, so you may pay for software or storage to help you make the most of connected devices, or personalized health or energ ...
Figure 4.2: A good clear value proposition is fundamental to a great UX. Why is this in an IoT book? Productization is of course ...
Figure 4.3: An If This Then That recipe for saving Gmail attachments to Dropbox ...
But the bigger challenge is in creating products and services that work for mass-market consumers. For this audience, the functi ...
of other people are already doing so. Both groups are primarily interested in what the product can do for them, unwilling to inv ...
An example of this in the IoT space is the home automation market. Systems such as those based on the power line protocol X10 ha ...
However, home automation remained a niche market. It was expensive. It required significant technical skill to set up and mainta ...
were arguably successful because they reduced the need to plan ahead in daily activities (getting cash from the bank, or arrangi ...
Figure 4-6: 4 types of market in which a product can operate A new product in a new market Embedded connectivity and intelligenc ...
Passengers can be directed to the correct gate more easily, based on their current location in the airport. If they are running ...
involve more work from the user (e.g. DIY setup)? Does it provide them with less personal (e.g. automated or lower bandwidth) cu ...
clear what it does, and why you might want it. It will keep the house at a comfortable temperature and, perhaps, save money. Dev ...
Figure 4.9: Excerpt from the Nest Protect marketing website. (Image: Nest) But many IoT services and devices can be configured t ...
Services can be tools as well. The aforementioned If This Then That (which can also be used to control WeMo smart plugs), aims t ...
Figure 4.11: BrewPi is a fermentation temperature controller for brewing beer or wine. Running on a Raspberry Pi computer and Ar ...
being able to keep an eye on the device alleviates any anxiety about leaving a hot thing unattended in an empty house. It may be ...
term, but over time too many unhappy customers will damage your reputation!). It’s all too easy to end up with a poor or unclear ...
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