that are most likely to take an interest in your Instagram ad. This objective is
straightforward and doesn’t require additional steps.
Reach: This objective allows you to increase your reach. The number of
people who will potentially see your ad will be maximized using this. This
objective doesn’t restrict the ad to just the people who might show interest in
it, unlike in the brand awareness objective.
Further steps:
This objective requires that you name your campaign and create a page on
Facebook to link with your ad campaign. When your business doesn't own an
Instagram account, the linked Facebook page would represent your brand
during the ad campaign. When your company owns an Instagram account,
and you prefer it to the Facebook page, you will be given an option to link
your Instagram business account during the creation of the ad. Presently, the
reach objective is the only objective that supports the use of Instagram stories
ads.
Traffic: This objective allows you to drive traffic to your app or your website
from your ads.
Further steps:
You will need to name your campaign after selecting this objective. Then,
you will choose the destination of the traffic you’re driving, which might be a
desktop or mobile application, or a website. You’ll be required to enter your
URL during the creation of the ad.
Engagement: This objective allows you to increase the rate at which people
engage and interact with your posts. This objective will allow you to choose
the kind of engagement you want. You can choose between page
engagement, event responses, offer claims, page likes, and post engagement.
App installs: This objective works best for people who intend to boost app
downloads on app stores. It has a bonus feature called split testing. You can
test various versions of your ad to determine the best-performing one using
the split testing feature.
Further steps:
You will name your ad campaign after selecting this objective, after which
you pick the app you wish to promote. The following step is choosing the app