Social Media Marketing_ 7 books - Charles Edwards

(Budkaster2723) #1

should apply for videos as well. You can use the Instagram app to apply the
same filter that you use for your photos.
If you are applying changes on the color values of your photos using an app
like VSCO, you will have to use the same app for editing your videos.
Therefore, it is best to use a photo editing app that can edit videos as well.
Doing so will keep your feed consistent and your editing process easier.
For photos and videos taken with a camera, the editing process would be
easier on a computer with iMovie or the Adobe software suite. Although it
might take some time, these editing programs can replicate the same editing
settings from the editing app on your smartphone.


Maintain balance on your feed


Photos with “busy” or “noisy” looks beside each other give out a cluttered
feel. It will make your feed look heavy and compressed since there is too
much going on. You can break this aesthetic feel by placing clean or minimal
photos beside the heavy and cluttered images.
This also applies to the screenshots you use for your videos. You have to
consider how it affects the overall look of your feed.


Implementing the Strategy Once you have accomplished the strategy, you are
now ready to implement it through your brand’s Instagram content. You can
start creating the content that you will post for Instagram. These constant
adjustments and implementations should be expected for any marketing effort
done on social media platforms. This is why you have to make regular checks
on the analytics to see if your current strategy is working for your existing
objectives on Instagram.

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