How to Get the Most Out of Your Instagram Story Ads
Every advertiser wants to get the most out of the time, money and effort
which they invested in their ads. They want to see returns; they want to know
it’s working. How do you get the most out of your stories? By utilizing the
following best practice strategies and tips:
● Do Something Demanding: You need to command your viewer’s
attention. The minute they choose to swipe away from your story, that’s it.
It’s over and gone. To combat this, what you need is to have a story that
grabs the attention of the viewers and make it so interesting and riveting that
they watch the entire 15 seconds and even like it enough to respond to your
call to action.
● Video Power: Videos are a lot more powerful than a single image,
especially when it comes to stories. The key word here being stories. A story
isn’t still, a story is alive, moving, exciting.
● Don’t Forget Your Logo: You only have a short time to make a
significant impression on your viewer. You need to remind them of who you
are, and your logo is the best way to do it. Place your logo clearly and
definitively in your story, so your viewers will be hard pressed to miss it.
● Own Your Ads: The first few seconds is all you get, so make it work!
Time is of the essence, and every single second is precious. Use it wisely, use
it well. Create a story which has volume, tells your viewer what your
business is about, be powerful, be impactful, and believe in the power of
what you’re trying to sell.
● Keep It Short: Viewers don’t have time to read through a long essay
because your story is only going to last 15 seconds before it moves on. Think
about what your story message is going to be and keep it short, concise and to
the point. Every word should carry meaning, make it punchy and easy to
read.
● Stay True to Your Brand: Instagram Story Ads are still an extension and
a part of your business. While it does involve its own creative approach, it is
still important to remember that your stories should stay true to what your
brand represents and be consistent with the rest of your brand’s aesthetics.
Staying true to your style makes it easier for your audience to be able to