Chapter 13. Analyzing Results and Optimization
Tracking your results on Instagram is the best way to find out if you are
reaching the right audience and uploading the right content on Instagram.
Tracking your results is harder with Instagram. Since you cannot add
clickable links in captions it's more difficult to drive traffic to particular web
pages. Brands can analyze their success by measuring the number of likes,
comments and also their overall reach.
Having a large number of followers is important but engagement rates are
more important. Once you see which images are creating the most
engagement you can try to produce more of the same. Filters can make a
difference to the engagement too, so make sure your keep a track of which
ones are working for you. Once you know which are your favorite filters you
can organize into order of importance on the app, this will save you heaps of
time.
Measuring and monitoring your results and performance against your original
goals and objectives on an ongoing basis is essential. This is where many
businesses go wrong by carrying on aimlessly with what they are doing
instead of checking to see what is working and what is not. Once you have
this information you can steer your campaign in the right direction and
achieve the results you are looking for.
Once you get started, you'll probably need to adjust your objectives according
to how you are performing. For example, you may need to follow more
people in order to grow the number of your followers or you may need to
post images more often to drive more traffic to your blog or website.